Why Advertise?

Blog posts that speak of the importance of advertising

Digital Convert

Posted by on Jun 22, 2015 in Platinum, Uncategorized, Why Advertise?

eBooks vs paper books

I am an avid reader but I haven’t bought a book in years … a paper book that is.  I now have a library on an iPad mini that is larger than the one that once filled my office and I take it with me wherever I go.  It is on my phone, my tablet and my computer.

I wasn’t an easy convert.  It took the experience of buying my wife a tablet and then having the chance to hold it in my hands and test the reading experience.  I could read in the dark or low light with a back lit screen.  I could make the typeface larger or smaller to suit me.  I could change the background in various ways.  I could underline make highlights and even add notes.  And best of all I could find what I was looking for when I wanted it without having to thumb through pages and pages for the item that was so elusive in paper books.

I am not alone in my perspective.  It has been at least a couple of years since digital books began to outsell their paper ancestors.  The paper book that cost me over $20 is routinely half of that and many times sale prices provide them at $5.00 or less.

So yes … I am convinced.

The same trends are following with magazines.  Platinum Holiday produces every magazine in digital format.  Paper copies are still available.  We print to meet the demand that we have.  If you haven’t taken time to browse our online products, go to www.platinum.holiday and look at the magazines currently online.

We are convinced that you’ll enjoy them more than ever.

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New Project Underway

Posted by on Feb 17, 2015 in Uncategorized, Upcoming, Why Advertise?

Christ Church

Platinum Holiday is launching a 6-month project aimed at the church constituency of our province.  Years ago we compiled a provincial church directory and printed it as the primary means of circulation.  With digital media at our finger tips we are renewing this effort and releasing it primarily as an online flipbook/magazine.  The task of compiling accurate and comprehensive information is daunting, to say the least and updating that information as it changes presents further and ongoing challenges.

We would welcome your input during these months of gathering information.  Perhaps you might be willing to help as a community liaison.  We regret that we are unable to pay for this service.  As a volunteer in your community your input would be a blessing to all concerned.  If you have interest in helping, please provide your information in the comment section below the post.

As usual we will be looking to find advertisers to make this directory possible.  If you read this and are interested in representing your business in the provincial church directory, please leave contact information for us in the comments form.

Our newest magazine will release late this week.  We’ll post the release when it is live.

Stay tuned for periodic updates on the progress of our Provincial Church Directory …

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Best Kept Secrets

Posted by on Oct 29, 2014 in Why Advertise?

DicksI visited a unique place in upstate New York a few years ago.  It was called Dick’s Country Store.  The tag line on the non-descript building said, “Guns, Groceries and Guitars”.  It was not short on any of its promises.  While everyone in the area seemed to know about Dick’s, it was a new experience for me.  This surely would fit in the category of best kept secrets the area.

Your business may be just that as well whether you want it to be or not.  Word of mouth is the best advertisement, they say but a lack of intentionality in raising awareness of who you are and what you offer, can be a tragic omission.  Platinum Holiday is a perfect venue for your profiling your business, small or large.  Not only is there a magazine that you can handle, one which is well distributed in the Maritimes but now we also have gone digital.  Every new magazine that we produce is also online with additional options for our advertisers.

The online versions offer interactivity in live web links, video, downloadable coupons or other items that may benefit your business.  You may have an idea that is unique to your own business.  Let us know what you haven mind to promote your business. We can help.

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